Stargirl Design partnered with The Swell Salmon to build a brand that brings fresh, wild-caught sockeye salmon to life—straight from the trailer to the customer. Our challenge was to create an identity that felt both trustworthy and approachable, while remaining adaptable across a variety of applications. We developed comprehensive brand guidelines to ensure consistency, then brought the look to life through business cards, flyers, social media content, and a fully branded trailer design. Every detail was crafted to make the brand bold, legible, and instantly recognizable on the road.

Storytelling was at the heart of the process. Instead of leaning on traditional imagery, we captured the spirit of “the swell” through motion, waves, and energy—creating a visual identity that communicates freshness, quality, and personality across every touchpoint.